Based on the Swiss China Survey, the practical guide to China entry and successful operations provides managers of SMEs interested or active in China with a road map to China.

Benefits for Readers
• Develop a systematic China strategy
• Get key facts relevant for your specific business
• Identify and manage key success factors
• Learn from successful Swiss companies
• Get the opinion of managers on key trends and opportunities

Managers of Small and Medium sized Enterprises (SMEs) and individuals that are interested in China or already active there.

Introduction
• Word of the Project Leaders: China – Opportunity or Threat?
• The purpose of this guide - Making Sense of the China Kaleidosope
• Doing China Business: Why?
• Word of the Chief Editor: China’s emergence – Trends, Consequences and Strategies
for Swiss Enterprises

0. Swiss China Survey

1. General Environment
• China for Swiss businesses
• Switzerland in China
• China Trends, as seen by surveyed Swiss Companies in China
• Financial returns
• Priorities for improvement: average bars per priority (total) in order of importance.
• Geographical Areas

2. Preparing for China
• Opportunities and Risks
• Factors of success
• Time needed for preparation
• Acquiring information & management capacity
• Researching and establishing a concept
• Defining an Entry Strategy
• Selecting a location
• Selecting Management
• Obtaining financial resources
• Relocating expatriate personnel to China
• Dealing with cross-cultural challenges

3. Market Types
• Pharmaceuticals & Medical Devices B2B
• Machinery, Textile Equipment and Engineering, B2B
• Construction Industry
• Automotive
• Mgmt Support, Training & Consulting
• Software development
• Catering Services
• Education
• Health Services
• Tourism
• Case Studies

4. Exporting to China and Setting up an Office
• Exporting and selling to China
• Setting up a Representative Office

5. Setting Up A production in China
• Main reasons for producing in China
• Localization of components
• Checklist on setting up a production operation
• Constructing or renovating production & commercial premises

6. Intellectual property protection and R&D
• IP protection as seen by Swiss managers in China
• IP Protection: Laws & Best Practices
• R&D in China

7. Sourcing & Purchasing
• Why China? – Purchasing in China: A Long Term Option?
• Purchasing criteria
• Supplier search and selection
• Supplier management
• Purchasing models
• Recommendations
• Case Studies

8. HR Selection & Management
• Labor Law (E&Y)
• Human Resource Management
• Management Selection

9. Logistics in China

10. Support for China
• Swiss Organizations for Support

a) results of the Swiss China Survey


b) Case studies of Swiss companies operating in China illustrate the successful management of key obstacles and serve as reference

- ABB Engineering (Shanghai) Ltd. - Marine & - - Turbocharging Business
- Dolder Shanghai Trading Co., Ltd.
- Gate Gourmet Shanghai
- Jesa Shanghai Trading Co., Ltd.
- Jura Elektroapparate AG
- Kuk (China) Ltd.
- Lauener (China) Co.,Ltd.
- Luwa Air Engineering (Shanghai) Ltd.
- Saurer Textile Machinery Co., Ltd.
- Schindler (China) Elevator Co., Ltd.
- Shanghai Novartis Animal Health Co., Ltd.

c) Contributions from experts

Blake Dawson Waldron, International Lawyers
- Trevor Goh

CBC Beijing
- Anthony Ko
- Diana Zhu

CH-ina (Shanghai) Ltd., Co.
- Joan Zhong
- Meng Ling
- Shirley Wang Tao
- Tim Wieringa

China Strategic Development Partners LLC
- Richard Brubaker

Cross Cultural Interchange (CCI)
- Scott Rosenberg

Ernst & Young
- Niklaus Gadient
- Urs Bruegger
- Monika Robustelli
- Stephan Haagmans
- Rainer Hausmann
- Kerstin Heidrich

Faegre & Benson LLP
- Peter A. Neumann

Fiducia Management Consultants
- Franc Kaiser

Glion Institute of Higher Education
- David Zhang

I.T. UNITED
- Monika Siegenthaler

Santa Fe Relocation Services Co Ltd
- Nigel Crockett

Sproutbrands
- Doris Ho

Swiss Business Hub China
- Beat Buergi

Swiss Class
- Oliver Rossi

Virtuarch Architecture Design Consulting (Shanghai) Co., Ltd.
- Daniel Heusser

Wenger & Vieli Shanghai Office
- Nathan Kaiser
- Emanuel Schiwow
- John Eastwood

Young & Rubicam
- Angie Eagan

Academia
- Zheng Han
- Max von Zedtwitz
- Oliver Gassmann

The book can be ordered online from 10 November 2005. Just fill out the order form on this website or directly contact info@chinaguide.ch. After submitting your order, you will receive an automatic email for confirmation. A member of the project team will contact you within five working days to clarify details of shipment and payment. Your order will be shipped within five days after receipt of payment.

Order the guide now! Only CHF 190.- plus shipment costs in your country.

All data related to the Swiss China Survey and the China Entry & Operations Guide is property of the Project Leaders.

The China Entry & Operations Guide is handed out to participants and sold to interested parties for internal use only. All commercial use or publication of any data provided by such reports by any participant and/or any third party is strictly prohibited.

Academic use of any information provided by these reports requires prior written approval by the Project Management.

Thank you for your cooperation and respect for this research project.